In 2021, You Will Have 2 Ways To Build An Online Business. Option 1: Create & Sell a new product from scratch. Chances of success: 5% (As per Neilson report, 95% of new products introduced each year fail) with these steps: Step #1: Research: Need market research and competition analysis. Step #2: Identify: You must conduct robust market and user research, analyze your data and create user personas. Step #3: Track: Spend some time organizing your project so that you and your team know exactly what is needed to launch on time, with all the components that you’ve committed to.